BRAND STORY

品牌故事

TO COMPETE IN THE MARKET FIELD, TO WIN FROM THE FACTORY.

In 1995, Wellmax founder Mr.Chen  took a visit to Germany and first noticed a thing called pull-out basket in his friend’s. At that time, most of the Chinese families were still decorating their kitchen with only flooring tiles and marble cabinet. Returned to China, Chen still could not get his mind of this thing, he looked through all information and surprisingly found there was not a single company produced pull-out basket. 

With his mind set on improving Chinese kitchen storage function, Chen began to start his own business. Registered the brand “Wellmax” in Panyu, Guangzhou, with a team of only 7 people, this little company started to make kitchen functional hardware, kitchen racks, kitchen electrical appliances, and so on.

Once on a meeting with this team of 7, Chen brought up the development concept for the first time, “to compete in the market field, and to win from the factory”. The core of that concept is to carry the spirit of a craftsman, to make products with the best quality, thus to shape an excellent brand.


发展历程

   
A company of 7 started their business, registered the brand “Wellmax”;
1995
The first domestic enterprise which makes kitchen pull-out basket and kitchen racks;
1996
Successfully developed kitchen revolving basket and side drawer basket, which made a total 60 kinds of baskets;
1997
Set up a standard production line of finishing, hardware and electroplating;
1998
Expanded international trading, Wellmax products officially launched to oversea markets;
1999
A brand new VI design, all products passed the ISO9001 QMSC;
2000
A full upgrade on electroplating technique, all products adopted non-cyanide electroplating process.
2001
Adopted the multi-brand marketing pattern, the brand “DESI” was registered.
2002
The acquisition of Yong Jun Hardware factory, 5 million RMB was put to purchase imported automatic production equipment.
2004
60,000㎡ production base was built, the company moved to Lanhe Town, Nansha District for further development.
2005
Expanded 3000㎡ production plant, added 10 hardware production lines.
2008
Sales revenue exceeded a hundred million, 6 million RMB was put to cleaner production projects.
2009
Awarded GZ Outstanding Enterprise of Cleaner Production. Wardrobe and bathroom products were launched into market.
2010
Awarded GZ High-tech Enterprise. Expanded 30,000 ㎡production plant.
2012
1 :Certificated Work Safety Standardization and Standardization of Measurement.
2013
1:Wellmax patented product: the elevator basket was developed.
2 : An high-end brand Luxism was successfully registered.。
2014
1 :Wellmax patented product: the elevator basket was developed. An high-end brand Luxism was successfully registered.
2014
1 : Became a drafting unit of Kitchen Storage Racks
2 : and Kitchen Hardware industry.
2015
1 : Awarded Guangdong Top Brand Products,
2 : officially renamed Guangzhou Wellmax Household Corp. Ltd.
2016
1 :WELLMAX was listed on the New Third Board on August 24, securities short : WELLMAX , stock code:872120.
2017
1 :WELLMAX was listed on the New Third Board on August 24, securities short : WELLMAX , stock code:872120.
2017
   
A company of 7 started their business, registered the brand “Wellmax”;
1995
The first domestic enterprise which makes kitchen pull-out basket and kitchen racks;
1996
Successfully developed kitchen revolving basket and side drawer basket, which made a total 60 kinds of baskets;
1997
Set up a standard production line of finishing, hardware and electroplating;
1998
Expanded international trading, Wellmax products officially launched to oversea markets;
1999
A brand new VI design, all products passed the ISO9001 QMSC;
2000
A full upgrade on electroplating technique, all products adopted non-cyanide electroplating process.
2001
Adopted the multi-brand marketing pattern, the brand “DESI” was registered.
2002
The acquisition of Yong Jun Hardware factory, 5 million RMB was put to purchase imported automatic production equipment.
2004
60,000㎡ production base was built, the company moved to Lanhe Town, Nansha District for further development.
2005
Expanded 3000㎡ production plant, added 10 hardware production lines.
2008
Sales revenue exceeded a hundred million, 6 million RMB was put to cleaner production projects.
2009
Awarded GZ Outstanding Enterprise of Cleaner Production. Wardrobe and bathroom products were launched into market.
2010
Awarded GZ High-tech Enterprise. Expanded 30,000 ㎡production plant.
2012
1 :Certificated Work Safety Standardization and Standardization of Measurement.
2013
1:Wellmax patented product: the elevator basket was developed.
2 : An high-end brand Luxism was successfully registered.。
2014
1 :Wellmax patented product: the elevator basket was developed. An high-end brand Luxism was successfully registered.
2014
1 : Became a drafting unit of Kitchen Storage Racks
2 : and Kitchen Hardware industry.
2015
1 : Awarded Guangdong Top Brand Products,
2 : officially renamed Guangzhou Wellmax Household Corp. Ltd.
2016
1 :WELLMAX was listed on the New Third Board on August 24, securities short : WELLMAX , stock code:872120.
2017
1 :WELLMAX was listed on the New Third Board on August 24, securities short : WELLMAX , stock code:872120.
2017
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